Product promotion with the help of push notifications in case of a competent approach provides a stable profit for a long time. Push networks are quite easy to set up, but some advertisers create advertising campaigns with various mistakes, which often turn out to be quite numerous.
More Ad networks with push - traffic can be found on the Affiliate Wave website.
The most common mistakes
Which of these inaccuracies are typical and occur most often?
Underbidding
The principle to follow when choosing a bid is well known: the less money you put in, the lower the coverage you will get. The lower the bid you decide to choose for your ad, the fewer users will be able to see it in the future. But you shouldn't go too high either. Find out the average price and stick to it, without going too far beyond it.
Using a “news” approach
Some advertisers think of push notifications as a way to communicate to consumers about certain products. This is incorrect, push notifications are a tool to draw attention to a particular product, to demonstrate to potential customers the benefits of using it. You should not be engaged in product presentation, it is better to devote your time to run traffic, try to motivate users to switch.
Excessive teaser approach
This approach in push notifications should be used in a very dosage way. Be open and honest with your audience. Sometimes you can slightly heat up their interest, but you don't need to overly intrigue them.
Incorrect timing
Some advertisers, trying to save budget, refuse to show advertising notifications at night. However, in a number of geo, the audience is most active at night, so before you start reducing the number of impressions, you should analyze the audience and the GEO in order not to cause a decrease in conversions.
Not enough testing
After the initial launch, it makes no sense to expect many conversions. For advertising campaigns to become stable, it is necessary to wait for the completion of the stage of testing rates. The advertiser first needs to determine which rate is the most profitable, test the variables of creativity and make it as effective as possible. Only then can he expect to receive a stable income from the creativity. Testing is done in order to get the data. Trying to save money on this is not wise. If you can find an effective bundle, you will recoup all your costs.
Conclusion
Nowadays, many advertisers are paying increased attention to Push traffic. It is actively used to increase conversions. To succeed, try not to make mistakes, be as careful as possible, test new hypotheses, and try to achieve the highest possible profile.